It is a well-established fact that technology is in a constant state of flux and metamorphosis, impacting every aspect of our lives. As we move towards a contactless future, we must adapt ourselves to the dynamic changes and keep pace with the advancements. This necessitates a continuous process of learning, unlearning, and relearning, driven by practicality rather than just desire. We need to keep a vigilant eye on emerging technology trends in 2024  and identify the means to incorporate them into our daily routines.

As we bid adieu to the year 2023 and welcome 2024, it is prudent to take a closer look at the most promising technology trends that may define the new year. At Ortmor, we have meticulously curated the top technology trends that are slated to take center stage in 2024. Some of these technologies have been so successful in the previous year that they are expected to retain their significance in the upcoming year as well.

Extended Reality Goes Mainstream

From Augmented reality to virtual reality, mixed reality, and everything else in between, extended reality comprises all technology that simulates reality. As people crave a break from reality and seek to travel beyond the boundaries of imagination, extended reality has become the most significant technology today. 

Since the beginning of 2023, exciting XR device announcements have flooded the market, such as PlayStation PSVR 2, OPPO Air Glass 2, Xiaomi Technology AR Glass Discovery, and Apple's upcoming headset. This makes it clear that technology giants are taking XR's potential very seriously. With venture capitalists and investors continuing to invest in XR, it might go mainstream in 2024. 

New Experiences With Augmented And Virtual Reality '

Augmented Reality and Virtual reality as a technology are definitely not new in the market. But the kind of experiences they often bring to the table are unique and unparalleled. While Virtual Reality has been widely used in gaming, it has now expanded to a wider range of applications such as training, education, marketing, rehabilitation after an injury, and tourism.

Augmented Reality, on the other hand, creates opportunities for customers to try on clothes, choose furniture, and experience dining in new and exciting ways. By 2024, these technologies are expected to be integrated more deeply into our daily lives. More and more brands are exploring the possibilities of AR and VR, and leveraging them to create immersive experiences for their customers. 

Everything Immersive

Immersiveness stands as a revolutionary tactic with the capacity to redefine how the global community perceives reality. This game-changing approach transcends conventional boundaries, offering a profound shift in perspective that extends beyond the ordinary. 

Immersive Storytelling

Immersive storytelling is a powerful narrative technique that recently acquired popularity. It captures the audience's attention by creating an all-around experience that blends storytelling with innovative technology to generate an interactive experience. The entertainment industry will soon push the boundaries of storytelling in 2024 as VR films, interactive storytelling, and AR-enhanced live events will become more mainstream. 

Immersive Advertising

Virtual reality (VR) is a technology that has been around for several years. However, in 2024, it is anticipated to make significant progress in the digital advertising industry. VR presents a distinctive opportunity for brands to provide their audiences with immersive and unforgettable experiences. Brands that adopt VR can leverage it to showcase virtual product demonstrations and interactive storytelling, thereby distinguishing themselves from the competition.

Immersive Tourism

Immersive Tourism is an innovative way of experiencing travel. It breaks down the boundaries of traditional travel by allowing individuals to embark on virtual expeditions to far-flung destinations from the comfort of their own homes. By using cutting-edge technology such as Virtual Reality (VR), users can navigate iconic landmarks, stroll through vibrant streets, and soak in the cultural richness of diverse locales. 

This virtual travel experience brings destinations to life in a way that was never possible before, offering a taste of the extraordinary without the constraints of physical travel. It's a perfect solution for those who are unable to travel due to physical, financial, or other limitations, or for those who simply want to explore new places from the comfort of their own homes. And by 2024, we can expect immersive traveling to be a buzzword. 

Immersive E-Commerce

The use of AR and VR technologies is set to transform shopping experiences. By 2024, more retailers will start offering augmented reality options for virtual try-ons and product demonstrations. Consumers will also have the chance to explore and interact with products in virtual showrooms through VR technology before they make a purchase. 

Future Of Technology Through The Eyes Of Ortmor

We are on the cusp of a technological revolution that will transform the way we live, work, and play. The emerging technology trends of 2024 offer boundless possibilities for immersive experiences, from virtual travel to augmented reality options for shopping and product demonstrations. 

As we adapt ourselves to the dynamic changes and keep pace with these advancements, we can explore new and exciting ways to integrate these technologies into our daily routines. With the potential to redefine how we perceive reality, these game-changing technologies have the power to shape the future in unprecedented ways. 

So, let's embrace these trends and embark on a journey of continuous learning and adaptation to stay ahead of the curve and discover the next big thing.